Trufan, Inc.
Data Collection Privacy Policy

Updated: January 25, 2021

Trufan is an enterprise social media analytics platform that enables brands and agencies, or Trufan “Customers”, to process and manage publicly available information about their brand on the Internet. The Trufan platform aggregates and saves a record of public information available about your online social interactions with an organization.

With Trufan, businesses obtain geographic, demographic, and psychographic insights to identify and target influencers, improve planning, enhance monitoring, and effectively focus engagement. The Trufan platform is a set of tools that enables companies and organizations to manage and monitor publicly available information on the Internet. Although the information collected within our platform is publicly available, Trufan complies with the U.S.-EU Safe Harbor Framework and U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use and retention of personal data from the European Union and Switzerland (concerning our Customers whose use of the Trufan system may constitute a cross-border transfer of data).

Information collected within our platform is publicly available, Trufan does not circumvent your personal privacy policies through social networks.

If you have questions about our privacy practices or issue a complaint, contact us at:

325 Front Street West,
Toronto, Ontario, Canada,
M5V 2Y1

Trufan Privacy Policies

Notice Concerning Content Shared Online by Children Trufan does not direct any of its business practices directly or indirectly towards children. We are committed to respecting the privacy of children online and ensuring that Trufan is compliant with the Children’s Online Privacy Protection Act (COPPA). If Trufan learns that the information of a child under the age of 13 is stored within its platform, Trufan will promptly remove all data stored and analysis derived from such data.

Trufan indexing of publicly available information will include information from public websites and profiles that may have in error granted accounts to children under the age of 13. Trufan is not accountable for the verification practices deployed by third party websites or social channels.

How the Trufan Platform Works

Trufan provides tools that allow organizations to manage the publicly available information on Internet users primarily through social media. The use of Trufan by its Customers generally falls into these categories: Analytics, Audience, Engagement and Management.

Data Indexed by the Trufan Platform That's Made Available to Trufan Customers

Trufan is an enterprise social media analytics platform that lets organizations manage and measure their social media audience. A monitoring dashboard enables users to track followers, influencers and competitors. Dashboards can be shared across the organization to improve operational efficiency. The intent of Trufan is that the information that Trufan indexes is publicly available on user profiles and social activity that includes, but is not limited to, the sources outlined below.

The Trufan platform aggregates publicly available content on the Internet. This includes, but is not limited to:

Trufan does not circumvent any of your personal privacy settings on any of the platforms that it indexes content from. The Trufan platform is intended for the use of publicly available information, and Trufan does not bear responsibility for its Customers use of the platform with non-public information.

Accessing Your Information Used on the Trufan Platform

You have the right, upon written request, to access the publicly available information that Trufan processes. If such content is found, Trufan will provide details about this information and how it is being used. This obligation is only in relation to content that is directly held by Trufan, not in any information that is held by its Customer.

To make a request, please send a letter or an email to Trufan Privacy Compliance. Please include the following information in your request:

Such requests can be sent to or be mailed to:

325 Front Street West,
Toronto, Ontario, Canada,
M5V 2Y1

General Ammendments and Updates to Trufan's Privacy Policy

This Privacy Policy may be amended from time to time consistent with applicable laws. All updates will be made available through the Trufan website.

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325 Front Street West, Toronto, Ontario, Canada, M5V 2Y1

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