Frequently Asked Questions

You can find some answers to commonly asked questions below.
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What is SocialRank?

SocialRank is an audience segmentation tool and the easiest way to identify, organize, and manage your audience on Social Media.

What is the # of Followers Filter?

This filter lets you limit your search to only people with a certain number of followers.

What is the difference between filtering and sorting?

Sorting involves organizing your audience. You can do this ten different ways: Most Valuable, Most Engaged, Best Follower, Most Followed, Alphabetized, Chronological (Newest), Chronological (Oldest) and Engagement (Engagement Rate, Average Retweets/Comments, and Average Likes). Filters are like funnels that help you segment your audience. You can use filters to segment your audience, organize them, and then save lists or export the data.

What is the Account Privacy filter?

The Account Privacy filter lets you toggle between viewing only private or non-­private accounts on Twitter and Instagram. This is useful when looking for the breakdown of public vs. private followers and when looking for people to reward as a brand. You probably wouldn’t want to reward someone with a private account.

What does Sort by Most Valuable Follower mean?

The "Most Valuable" sort shows you who the most in­​-demand, influential, and potentially useful account in your audience on Twitter or Instagram is.

Most Valuable is determined based on a combination of factors: how many followers they have; how many accounts they follow; are they verified accounts (Twitter ­only); how often do they Tweet; and many more data points.

These factors imply that a very valuable account doesn’t follow too many accounts relative to the number of followers he or she has. This prevents "trade a follow for a follow" accounts from surfacing to the top.

These factors also mean that Most Valuable might not have ever engaged with you on Twitter or Instagram.

What is the Compare Reports, Lists, and Folders filter?

With the comparison filter you can compare multiple accounts, lists, or folder and see the overlap and difference across any infinite amount of segmentations.

What does Sort by Most Engaged mean?

The "Most Engaged" sort shows you which profiles in your audiences have engaged with you the most in the past 14 days on Twitter and 45 days on Instagram.

Calculating your "Most Engaged" on Twitter primarily focuses on Retweets, Mentions, and @Replies. For Instagram, "Most Engaged" looks at comments, tags, and likes.

Most Engaged can easily be determined in your mind if you only have a few followers, but this can be a headache for a brand with tens, hundreds, or even millions of followers. Most Engaged is a great metric for individuals and brands to identify the accounts that engage with them the most. A brand can reward their Most Engaged and turn them into superfans.

As of 2016 we’ve begun to pull in context around Most Engaged. You’ll notice on their profile card (we'll discuss what that is in depth later) you can see a hard count for number of Retweets, Mentions and Replies.

If you click "Show Engagement" button you can see the context of their engagement. This is super useful if you are thinking of interacting with some of your most engaged accounts (whether it is for rewards, invitation to an event, etc), to have the context right in­line.

What does Sort by Best Follower mean?

Best Follower is the combination of your most valuable and most engaged on Twitter. Best Follower balances your Most Valuable and Most Engaged and surfaces the bigger accounts engaging with you to the top.

Another way to conceptualize it: your Best Follower is your Most Valuable who has actually engaged with you.

This gets rid of accounts who have engaged with you but have a relatively small presence on Twitter. It also culls the big accounts who are valuable but haven’t engaged with you yet. As a result, you only get heavy ­hitters who’ve actually connected with you in some way.

We’ve added Recent Engagement number content and Show Engagement for Best Follower as well. This is also very useful to see the context of the engagement.

This feature is for Twitter Only.

What does Sort by Most Followed mean?

Most Followed Follower is pretty straightforward. It sorts your audience list by total number of followers. People with the most followers will rise to the top. That’s it!

What is Save Search Query?

Once you have queried your audience, you can now save the search query. You can name it whatever you’d like and it will then show up in your Searches tab.

What does Sort by Alphabetized mean?

This allows you to sort your audience alphabetically. This can turn your SocialRank into an address book.

Can I run more than one account? How?

Yes! You can add an additional Twitter or Instagram handle by clicking on your account name in the upper right corner and the clicking "Connect new account". You can also go to "Settings", click on the "Accounts" tab and then click the "Connect new account" button.

What does Sort by Chronological (Newest) mean?

The Chronological (Newest) Sort lets you rearrange your audience by newest follower first.

What is Building Lists?

Using the results you get with sorting and filtering, you can build lists. This lets you take the query and add and remove the results to get the right balance of accounts you are looking for. For example, if you search accounts in New York that happen to have the word Engineer in their bio and someone in the results is not someone you want, you can just easily remove them.

What does Sort by Chronological (Oldest) mean?

The Chronological (Oldest) Sort lets you rearrange your audience by oldest follower first. These are your OG followers. Treat them with respect!

How can I get access to Market Intelligence?

SocialRank Market Intelligence is live and directions can be found at

What does Sort by Engagement Rate mean?

The Engagement Rate Sort rearranges your audience by the highest engagement rate (which is calculated as avg retweets/comments plus avg likes over # of followers).

My Report is taking a while to load, what’s going on ?!

Don’t worry! Your initial report may take some time to load (especially if you have a large audience or a lot of people are using the tool at the same time), but we will send you an email when your report is ready. Once you receive your initial report, any subsequent updates occur automatically in the background.

What does Sort by Average Retweets / Comments mean?

The Average Retweets / Comments Sort rearranges your audience by the who gets the most retweets (on Twitter) or Comments (on Instagram) on average.

My results look off – what should I do?

If you have a problem with your account, please email and we will resolve the problem.

What does Sort by Average Likes mean?

The Average Likes Sort rearranges your audience by the who gets the most likes on average.

I want to see a specific metric you don’t track - what do I do?

If there is a specific metric you’d like to see tracked, let us know! Shoot us a note at

What is the Word Search filter?

The Word + Hashtag filter lets you find profiles who have included a certain words or hashtags in any of their tweets or posts.

What is Account Summary?

In your account you can click a "Show Summary" button and see high-level data on your audience. We show data, such as, Total Followers, Verified Followers, Follower Activity, Follower Distribution, Top Follower Location, Popular bio words, Popular words in posts, Popular hashtags in posts, and more.

The neat piece to Account Summary is the ability to make queries and have the data change. For example, if you want the account summary of only your audience that have the word "Engineer" in their bio you can rework the Account Summary for whatever query you'd like.

What is the Bios, Names and Handles filter?

This filter lets you input any word and search the bios, names, and handles of your audience. For example, you can enter the word "fashion" or "sports" and SocialRank will show you all the people that have the words fashion and sports in their bio, name, or handle.

What is Export to PDF?

This feature lets you take out Account Summary in a PDF. This is perfect for sharing with your team or printing out and bringing to a meeting.

What is the Verification filter?

For this filter you can either filter by verified or unverified accounts in your audience.

Can I cancel my plan anytime?

Yes, you can. Just email at least 48hrs before your next billing date. We encourage you to email us prior to your renewal period to avoid another charge. For our full cancellation and refund policy, click here.

What is the Activity filter?

The Activity filter lets you segment your audience by Recently Tweeted, Previously Tweeted, or Never Tweeted on Twitter and Recently Posted, Previously Posted and Never Posted on Instagram. The definitions of these three buckets can be found in this FAQ.

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